In this session, Former VP of Retail and current retail consultant, Gregg Frederick will share strategies and tactics on how to level up your sales plan and give you actionable takeaways that you can implement right away to ensure that you are capturing an engaging in-store and online customer experience. The run and outdoor specialty retail experience is changing in this post-Covid era. Customers are coming back to your stores, and they bring with them various in-person and online expectations.

Key Takeaways:

• Engaging customers in-store in a post-Covid era.
• How to provide an engaging in-store experience that closes more sales.
• Making use of social media as a sales strategy to beat the competition.
• Tactics to combat the rising cost of sales.
• Using automation to drive more profitable sales.