Today’s runners demand more than just technical apparel—they want pieces that reflect their identity and values. As the line between high-performance gear and streetwear continues to blur, brands and retailers have a unique opportunity to meet shoppers where they are through creative marketing and merchandising initiatives.
In this intimate discussion, Pam and Ryan Hess, founders of The Loop Running Supply, will dive into the strategies that have contributed to their reputation as a global trendsetter in the running industry. Moderated by Wendy Wheless of BibRave, attendees will learn how a coordinated effort between digital marketing, in-store experience, and community presence can drive sales and foster customer loyalty. With insights into trend forecasting, merchandising, and e-commerce, this session will equip you with practical strategies to meet the evolving demands of the modern athlete.
