December 1-3, 2026 | Henry B. González Convention Center | San Antonio, TX

The Price of a Pair of Running Shoes: Where Does the Money Actually Go After a Sale?

Dec 02 2025

2:30 PM - 3:15 PM CST

302A

In this eye-opening and interactive session, David Durkin of Karnan Associates will break down the average cost and gross profit of a pair of running shoes—and visually show how each remaining dollar is spent. From payroll and rent to marketing, insurance, and operating expenses, you’ll see exactly how your margins stack up against industry benchmarks. 

For retail leaders, this session offers a valuable opportunity to compare your financials to industry standards and identify potential areas for improvement or reinvestment. For sales associates and team members, it provides a clear, practical understanding of the business side of run specialty retail—and why every sale truly matters.

Whether you’re trying to improve profitability, educate your team, or just get a clearer picture of where the money goes, this session will equip you with insights to make smarter business decisions.

Speakers

Karnan Associates

- Co-Owner