This discussion will focus on the what three of the most consumer-centric, specialty brands are doing to be discovered by their target consumer, nurture the relationship with that customer when they’re not standing in the store, and, to get them to convert (how to get them to the store, buy online, or to raise their hand to join up with your brand). This discussion will also cover the importance of cause-marketing for brands and retailers, and on how to build and scale brand experiences to ensure that consumers continue to seek out the endorsement, convenience and community provided by specialty retail and the brands they carry.