Presented by Feetures
In this session, brothers John Gaither (CEO) and Joe Gaither (CMO) will share how Feetures evolved from a small, family-run company into one of the most trusted brands in run specialty — a journey that began when their father, Hugh Gaither, founded the company in 2002 with a vision to create a better performance sock. They’ll reflect on growing the business together as a family, and how shared values like quality, trust, and authenticity continue to shape every decision they make. For the Gaithers, the running community has always felt like an extension of their family — and their journey is a testament to the idea that we truly are better together. This session will highlight the power of collaboration, the importance of meaningful relationships between brands, manufacturers, retailers and consumers, and the role we all play in inspiring movement and connection. Because in a family who runs together — and in an industry that grows together — every step forward is stronger when taken side by side.
