Oiselle athlete, Allie Ostrander, 2XU athlete, Grace Norman, and Tailwind Nutrition and The North Face athlete, Jennifer Lichter, dive into how today’s sponsored athletes must straddle the line between professional athlete and professional influencer. Today’s athletes aren’t solely focused on performance, and they aren’t simply wearing a brand’s gear – they are now fostering their own digital communities as spokespeople for their sport. Allie, Grace, and Jennifer will discuss how they navigate this new frontier, how the brands they work with have factored into their ability to pursue their sport as women in running, and infuse their reach into each brand’s own communities of women runners.
