We’ve all noticed it…retail is changing in a lot of ways. This session will talk about ways to keep your store relevant and increase customer streams…and not in the ways that you think. Sales numbers and inventory are important, but what if we place the focus on your customer-how they feel, how they are received and what shopping experience is easiest and best for them. In order to thrive, specialty run stores need to be more than just a niche location for the initiated. By consistently adding real value to our communities, being inclusive in the stories we tell, and lowering the barrier for engagement, retailers can ensure that everyone has access to quality shoes and great customer service, all while increasing sales through an expanded customer base.

Key Takeaways:

• Make your guest feel at home
• Always be “Best For Guest”
• Be the hub of the active community