How to Develop a Win/Win Relationship Between Events and Local Retailers
In this moderated discussion we will hear from industry leaders as they share how events and specialty retailers can work together to support each other. Additionally, panelists will share tips for engaging and building the local community at large.
Content and Storytelling to Engage Participants
Content has never been more important as a tool to engage participants beyond race specific details. In this session, learn about year-round content sharing that works and will not only captivate your audience but can also activate your partners.
Return to Racing
With the return of racing, delve into best practices to gain consumer confidence, power your organizations through adversity and challenge, and redefine the customer journey for the new landscape.
Leveraging Your Technology Partners
In this session, a varied panel of technology experts will show you how to utilize your technology partners to engage participants and sponsors. Panelists will also explore operational efficiencies that can be gained through the use of technology.
Sponsorship 2.0: Attracting Sponsors in a Post-Virtual Event World
With the event world flipped upside down during the pandemic, sponsor relations have shifted. Learn how events and brands have become more creative in their partnerships. Panelists will share lessons learned during the “virtual only” period and what to expect as live events return.
Stoking Egos: Celebrating The Runner Year Round
Increasingly, runners expect (demand!) to know how running this race or that experience will contribute to their own “brand building” – will there be ample opportunity to showcase and celebrate…
Sustainability on Race Day and Beyond, Presented by Recover Brands
Sustainability isn’t a single decision or event, it’s a holistic approach that encompasses a wide range of actions. Join us for a discussion on how events are leading the charge…
Leveraging Connected Fitness
Virtual and digital experiences and platforms have popped up left and right. In this panel you’ll learn more about the trend, and how can races and brands leverage connected fitness…
Building REAL Community: The Intersection of Digital and Local
Social media has changed the way we connect with tribes across the country and the world. But, IRL still matters, and authenticity is king across channels. We’ll discuss ways to…