Aryal Smith is the Marketing Director of AfterShokz, the world’s leading brand of bone conduction headphones. An Austin transplant by way of Syracuse, NY, Aryal has been an integral part of developing the AfterShokz brand and spreading its mission of keeping athletes safe, entertained, and inspired. In her nearly four years with the company, she has worked at every level of the marketing department overseeing brand positioning, long and short-term marketing strategies, social media and influencer marketing, content development, and strategic brand partnerships for the North American market. Aryal has a passion for creating intentional content and building connection through grassroots efforts, making her a leader in her field. Her skillset and innovative approach to marketing and brand strategy have led to AfterShokz securing and maintaining a powerful online presence and community, as well as, meaningful partnerships with leaders within the fitness and sports industry, including Runners World, USA Triathlon, NASCAR, runDisney, and notable athletes, Missy Franklin, Leo Manzano, and Meb Keflezighi. In her spare time, Aryal enjoys running, discovering and eating all the local food Austin has to offer, and spending time outdoors whenever possible. Connect with Aryal on LinkedIn.