John Gaither is the CEO of Feetures, a family-owned brand that has become a leader in performance socks for runners. Based in Charlotte, N.C., John has been with the company since its early days, working across various roles in logistics, sales, marketing, and product development. He played a pivotal role in Feetures’ growth, serving as VP of Product and COO before stepping into the CEO role in 2023. A passionate runner and former athlete, John brings a unique combination of strategic vision and energy to the brand, continuing to build on the company’s legacy of innovation, quality, and strong retailer partnerships.