Continually pushing the boundaries of experiential retail, Melissa Gonzalez is an award-winning innovator and storyteller. As Principal at MG2 and Founder of The Lionesque Group, an MG2 Studio, she is pioneering the integration of physical environments and digital retail to help brands such as Victoria’s Secret, Waterford, Ever/Body, Nordstrom, and Burrow foster consumer engagement and evolve their offering.

A passionate mentor and strategist, Melissa works hand-in-hand with clients to understand their greatest aspirations. She leads creative teams and delivers authentic design solutions from concept to completion, helping clients achieve their ultimate vision.

An innovator at heart, she is consistently recognized as one of the leading ‘Women In Design’, ‘10 New York City executives to watch in 2023,’ and ‘Top 10 Retail Design Influencers of the Year’.

When she’s not dreaming up innovative retail spaces, Melissa can be found seeking in unexpected places (like skydiving 10,000 feet above ground).