Steve DeMoss has 20-years experience in running specialty retail. In addition to serving as Owner/Operator, he is the Manager of Big Peach Running Co.’s East Cobb location, where he remains hands-on with store operations, events, and community engagement—and still works the sales floor daily. He also serves as the Small Business Thought Leader on the AI Insiders Discord Server, where he shares his passion for how this emerging technology can transform the running specialty channel.