Explore #TRE26

“Twenty years of The Running Event is more than a milestone, it’s a testament to the passion and resilience that define this community. Running has always been about more than the miles, and TRE has always been about more than the trade show. This year, we’re honoring two decades of that spirit while setting the stage for everything the running industry has in store.”
Genae Salinas
Event Director, TRE

What’s Ahead at The Running Event 2026

December 1-3 | Henry B. González Convention Center | San Antonio, TX

The Running Event (TRE) is the premier gathering for the run specialty industry, bringing together retailers, brands, media, non-profits, and industry experts for education, discovery, connection, and celebration. This year, TRE will celebrate its 20th anniversary—a milestone that marks the industry’s passion and resilience.

At TRE 2026 in San Antonio, attendees will explore what’s next for run specialty through actionable conference sessions, a lively exhibit hall featuring the latest in footwear, apparel, and gear, impactful industry connections, and experiences designed to celebrate the community that moves the industry forward.
This page will continue to evolve as details are announced.

Learn

With an expanded conference program and in-depth educational offerings relevant to multiple levels and positions, attendees will access critical insights, actionable best practices, and new skills.

Discover

With hundreds of market-leading run and outdoor specialty brands and new-to-TRE exhibitors, buyers will source and experience fresh products while building key business connections.

Connect

With the Opening Party, organized daily runs + walks, happy hours, and other networking events, attendees will build connections, share knowledge, and enjoy the experience!

Celebrate

The Industry Awards Dinner is a special opportunity to celebrate the Best Running Stores and industry trailblazers who go above and beyond for their customers, communities, and the run and outdoor industry.

While details for TRE 2026 are still being finalized, you can explore the types of experiences TRE is known for below.

Discover Switchback at TRE

Switchback at The Running Event delivers an elevated onsite experience where outdoor specialty retailers can source products, build meaningful peer relationships, and gain industry insights to stay ahead of trends and better serve customers.

Recognizing the growing crossover between the outdoor and running markets, The Running Event launched Switchback at TRE in 2022 as an outdoor specialty showcase. Now in its fifth year, Switchback at TRE returns this December 1-3 in San Antonio, TX, offering a one-stop opportunity to connect with industry peers, explore top run and outdoor brands under one roof, and gain valuable, actionable education to advance your business.

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Interested in exhibiting this year? Send us an email. In the meantime, download the Exhibitor Facts & Figures for details about booth packages, attendee demographics, and more.