December 1-3, 2026 | Henry B. González Convention Center | San Antonio, TX

Race Director Summit Presented by Race Roster: Revenue Reinvented: Tapping into Merchandising for Event Success

Nov 19 2024

1:30 PM - 2:15 PM CST

16AB

Race Director Summit Presented by Race Roster

In today’s dynamic event landscape, merchandising has evolved from a supplementary income source to a core strategy for driving event success and enhancing participant engagement. You’ll leave with actionable insights to strategically harness the power of merchandising, enhance your runner experience, build brand loyalty, and drive profitability.

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