DEEP DIVE: Planning Your Best Buy: Building Effective Category Strategies

Join Karnan Associates for an introduction to the Retail Planning Cycle and learn how to develop a category strategy process that establishes targets, explores areas of growth and decline, and identifies key needs for your store. This interactive workshop is designed for retail leaders who want to make smarter buying decisions and enhance business efficiencies through category-level strategies to drive performance. You’ll leave with a practical template—and more importantly, a customized category strategy for your key product areas, developed during the session.