TRAINING CAMP THEATER: Women Setting the Pace: How Pro Female Runners Build Brands and Community

Oiselle athlete, Allie Ostrander and 2XU athlete, Grace Norman, dive into how today’s sponsored athletes must straddle the line between professional athlete and professional influencer. Today’s athletes aren’t solely focused on performance, and they aren’t simply wearing a brand’s gear – they are now fostering their own digital communities as spokespeople for their sport. Allie and Grace will discuss how they navigate this new frontier, how the brands they work with have factored into their ability to pursue their sport as women in running, and infuse their reach into each brand’s own communities of women runners.