DECEMBER 3-6, 2019 • AUSTIN CONVENTION CENTER

Conference Program

Here's a look at the 2018 Conference Schedule

Day 1
27 Nov 2018
Day 2
28 Nov 2018
Day 3
29 Nov 2018
Day 4
30 Nov 2018

Opening Day Lunch

Presented By: Aftershokz

What Specialty Running Stores Can Learn from the Big Guys While Leveraging their Indie Edge

An experienced editor specializing in the retail sector and the consumer economy, Barbara Thau, will talk about the viability and strength of independent stores in today’s changing business environment.
Barbara Thau

How Digital is Changing the Customer Journey

Since 2003, The Mann Group clients have included numerous Fortune 100 and Fortune 500 companies across the US, Canada, Europe, Australia and Asia. The common thread through their work is...
Dan Mann

The Last Numbers Presentation You’ll Ever Have to Sit Through

Presented By: SportsOneSource
Neil Schwartz and Patty Kelly of SportsOneSource share data and insights on the running business. What’s going on in all retail channels and what it means for the future of...
Neil Schwartz
Patty Kelly

Opening Night Reception

Presented By: Balega & Implus Brands
Join us for an evening of color and light to celebrate the first night of The Running Event.

Austin Art Run

Presented By: Saucony
FOR RETAILERS ONLY! Meet outside the Hilton Austin Grand Ballroom FGH, 6th Floor. Join the Saucony for a guided art run and tag your best photos @Saucony #TREartrun to be...

Food for Thought Breakfast

Presented By: Saucony
FOR RETAILERS ONLY! Digital Marketing & Social Media Bootcamp Learn from industry experts and fellow retailers how to improve your digital marketing and social media strategies to drive traffic to...

Creating the Perfect Athlete Experience: Part 1

Presented By: Athlinks Services

A Day in the Life

How do doctors and run stores ever work together? Real life scenarios, how to avoid pitfalls and make the relationship a win for everyone.
Robert Conenello

Connecting Communities, Customers and Categories

How to grow your business with add-on sales via a Fleet Feet store success story.
Blaine & Robin Lewis

Creating the Perfect Athlete Experience: Part 2

Presented By: Athlinks Services

How to “Green” Your Race

Presented By: Recover Brands
Make your race environmentally sound. Learn from Races who have done it, including The Big Sur Marathon.

Run Safer

Presented By: ASICS
RunSafer is a program created by Two-Time Olympic Distance Runner and Black Belt in Brazilian Jiu-Jitsu, Todd Williams. This one-hour session will teach you safety techniques and tips to help...
Todd Williams

Back to the Future – Lydiard Principles for the Modern Runner and Retail Store

Presented By: Recover Brands
Pain-free, healthy, and sustainable physical activity is essential for what JFK described as "the vigorous life". During the same era and born out of cardiac rehab, the Lydiard Principles became...
Lorraine Moller
Mark Cucuzzella

Modern Marketing for Races

Presented By: BibRave
Learn from top races how they are cutting through the clutter and spending money in the most efficient ways.
Tim & Jessica Murphy

The Do’s and Don’ts of Social Media Advertising

Presented By: Promoboxx
Johanna Fiedler

What Running Stores Can Learn from Shoe Stores

Run stores are known for their passion and high levels of customer engagement. Shoe stores are known for their business expertise, inventory management and ROI. What can the two learn...
Rick Ravel

The North Face High Visibility Night Run

Presented By: The North Face
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