Agency to boost The Running Event and Switchback at TRE awareness across both run and outdoor industries
(Sausalito, CA, March 27, 2023) – OutsidePR, one of the outdoor industry’s leading public relations agencies, was selected to be the agency of record for The Running Event (TRE) and Switchback at TRE, owned and operated by Diversified Communications. The agency will help the trade show expand its media access and attendance, manage press onsite, and consult on expanded programming and activations for brands and attendees.
Now in its 17th year, TRE has long been the preeminent locus for the running industry, especially for run specialty retailers and brands. Last year, responding to customer demand, TRE formalized a growing trend by expanding the footprint for outdoor-focused brands into a new space: Switchback at The Running Event. Exhibiting outdoor brands at the 2022 event included Osprey Packs, Rumpl, Kleen Kanteen, Merrell, Birkenstock, The North Face, and Smartwool.
“In a post-pandemic world, I think we’ve all recognized the deep human need for connection and interpersonal events,” said OutsidePR partner Gordon Wright. “We have watched TRE grow immensely since the early days of the event, and the advent of Switchback at TRE has created a tangible excitement across both the outdoor and footwear industries, so we’re tremendously proud to be able to help expand that growth.”
“We are thrilled to be working with OutsidePR as we continue to expand and enhance The Running Event and Switchback at TRE,” said Christina Henderson, Event Director, Diversified Communications. “From media access to the onsite experience for brands and retailers, we look forward to building upon past successes while identifying—and acting on—areas for further innovation with OutsidePR.”
To mark the working partnership of OutsidePR and The Running Event, and to showcase the depth of data available to the leading tradeshow in the running and outdoor spaces, the agency has commissioned a short survey for media interested in gathering information on the industry. That survey can be found here.
For more information on OutsidePR, visit outsidepr.com
Media inquiries for TRE/Switchback: Spencer Moore | SMoore@OutsidePR.com
About The Running Event
Launched in 2006, The Running Event (TRE) is North America’s premier specialty retail conference and trade show. Each year, it attracts thousands of industry professionals seeking the latest in footwear, apparel, gear, and services. In 2022, TRE launched Switchback at The Running Event: an exhibit hall expansion showcasing outdoor brands. With numerous opportunities for peer learning, interactive and forward-looking conference programming, and dynamic product demonstration and discovery, TRE is the can’t-miss trade show for run and outdoor specialty. For more information, visit www.therunningevent.com.
About Diversified Communications
Diversified Communications is a leading international media company with a portfolio of face-to-face exhibitions and conferences, online communities, and digital and print publications. As producers of these market-leading products, Diversified Communications connects, educates, and strengthens business communities in over 15 industries including: renewable energy, healthcare, natural and organic, food and beverage, and technology. Established in 1949 and headquartered in Portland, Maine, USA, with divisions and offices around the world, Diversified Communications remains a privately held, third-generation, family-owned business. For more information, visit: https://www.divcom.com.
OutsidePR specializes in endurance and outdoor sports public relations with an emphasis on publicity, story-telling, crisis communications, event activations, JEDI work, and ambassador and influencer programs. Considered to be preeminent in the run industry, serving clients such as HOKA, Tracksmith, Injinji and CamelBak, OutsidePR also has unique proficiencies across the action and adventure sports, travel and hospitality, and outdoors industries. The boutique agency, headquartered in Sausalito, CA, is comprised of a talented team of experienced and connected professionals working remotely across all timezones in the mainland US, with a goal to not only amplify brand and client news, but to support underserved organizations and individuals through its JEDI taskforce.