From Race Weekend to Regular Customer: The Dirt Circus Retail Effect
Specialty running stores don’t win on price – they win on relationships, and nothing builds them faster than showing up consistently where runners already gather. This panel brings together retail…
Reading the Floor: Turning Sales Signals into Buying Decisions
Presented by Karnan Associates Placing the order is the easy part. Knowing what to do once the product hits the floor is where buying gets hard. Too often, buyers set their…
Trail Access + the Power of Community to Protect It
Presented by Patagonia, Running Industry Diversity Coalition (RIDC), and The Conservation Alliance (TCA) Protecting and advocating for trail and public land access is critical for the enjoyment of our wild…
The Head Nod: Recognition, Reciprocity, and Partnerships That Last
Presented by RUNGRL The head nod is more than a gesture. It is a language of recognition among Black women, the split-second eye contact during a race, the knowing smile…
2027 Consumer Outlook: What Brands & Retailers Need to Know
Presented by Outdoor Industry Association (OIA) 2027 spending patterns are already taking shape, and the businesses that read them early will plan better than those that wait. Shifting weather, AI-driven…
Better Together: Creating Win-Win Partnerships Between Run Clubs and Running Stores
Run clubs are booming. In Las Vegas, and in communities across the country, new clubs are seemingly popping up overnight, bringing more people into running and creating new opportunities for…
The Trail Ahead: Consumer & Industry Trends Shaping Trail Running
Trail running is in rapid evolution both with consumers and the marketplace. Participation is surging, race formats are evolving, consumer mindsets are shifting, and brands are moving quickly to keep…
DEEP DIVE: The Store Is the Product: Turning Your Retail Space Into a Competitive Advantage
As competition increases from online channels, big-box retail, and brand-owned stores, run specialty’s greatest advantage may be the store itself. This session explores how thoughtful design, merchandising, storytelling, and the…
Switchback Social
Curious about what’s new in the outdoor industry? Stop by the Switchback Social, hosted in the Training Camp Theater, to connect with people who are driving the outdoor industry forward….
DEEP DIVE: KPI Kitchen: A Recipe for the KPIs That Actually Matter
Presented by Karnan Associates Most retailers track KPIs because someone told them they should – not because they know which numbers actually move their business. KPI Kitchen, a 90-minute working…