December 2-4, 2025 | Henry B. Gonzalez Convention Center | San Antonio, TX

An Obsession with Culture: How Retail Teams Can Work Together to Create a Winning – and Profitable – Culture

Nov 19 2024

2:30 PM - 3:15 PM CST

18AB

At Pacers Running, Elyse Braner, Director of People + Culture and Chad Shreiner, Director of Retail have been working collaboratively with Marketing Teams both at brands and internally, to make employee growth and mobility a part of the culture at Pacers Running. They are joined by Carlie Beatty, Co-Owner of Playmakers, and Ian Shreckengast, Go To Market Manager at Brooks Running. They will discuss their collaborative work identifying, planning, and executing HR and Retail Operations Strategy to engage teams in a growth mindset and on career paths both in Speciality Running Retail and with Brands. Additionally, the panel will dive into employee engagement, and how happy employees contribute to increased growth and customer satisfaction. 

Session Learning Objectives:

1.) How to make employee growth and mobility a part of your company culture – learn from brands and specialty running retailers on how to set a career path for employees interested in building a long-term career in the running industry.
2.) Employer branding – discover how to create a meaningful and effective employer brand in order to recruit engaged employees who exemplify the core values of your organization.
3.) Employee engagement – explore the importance of employee engagement through intentional coaching, conversations, and feedback. 

 

Speakers

Pacers Running

- Director / People + Culture

Pacers Running

- Director of Retail Operations

Playmakers

- Co-Owner

Brooks Running

- Associate Manager, Specialty Retail Marketing

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