Although the name suggests otherwise, private label products are visible in the public eye. REI has Co-Op, Wal-Mart has George, and Nordstrom has Zella Activewear. Mind you, private label is not reserved just for the big names; niche retailers can and do get into the game.

Running retailers should consider private label products as a complement to their branded offerings. For example, private label can quickly fill identified gaps in the product assortment. The added benefit is the healthier margins on these products versus their branded counterparts.

In this presentation, we will explore the benefits of private label, how to get started, and the “how-to” of executing a private label strategy.