Today’s consumers interact with your store long before they walk through the door—and long after they leave. This workshop combines Dynamic Footwear Specialist training with strategies to meet the modern runner across all touchpoints: digital discovery, in-store experience, and post-purchase engagement. You’ll learn how to build a staff that’s confident in both biomechanics and relationship-building. Through hands-on demos and guided discussion, we’ll explore how service, science, and personalization intersect in the modern journey. Walk away with tools to strengthen your team and enhance every step of your customer’s path.
Key Takeaways:
- Map the Modern Customer’s Journey: Learn how to identify and evaluate key customer touchpoints—from digital discovery to post-purchase follow-up—and use journey mapping to visualize opportunities for enhanced engagement and service.
- Integrate Fit Science with Customer Psychology: Practice core elements of the Dynamic Footwear Specialist Certification, including gait assessment, foot measurement, and model selection—while exploring how communication style and empathy influence customer trust and decision-making.
- Turn Training into Tangible Results: Discover how a well-trained, confident staff can elevate every stage of the customer journey—leading to improved satisfaction, higher conversion rates, and long-term loyalty through personalized, professional service.
