December 2-4, 2025 | Henry B. Gonzalez Convention Center | San Antonio, TX

TRAINING CAMP THEATER: The New Outdoors: How Culture & Style Collided with the Outdoors

Nov 20 2024

1:00 PM - 1:30 PM CST

Training Camp Theater

Presented by Highsnobiety

As a platform that lives at the intersection of style, culture, and community, Highsnobiety sees the explosive growth of outdoor fashion, and the lifestyle and cultures that surround it, as one of the most interesting shifts in recent times. Our latest whitepaper — “The New Outdoors”, presented by Harry Bainbridge, Strategy Director at Highsnobiety — will help you navigate this shift and, most importantly, tell you where we believe it’s heading next.

Session Learning Objectives:

1.) Cultural shift in the outdoors, leading to cultural relevance.

2.) Understanding the codes and best cases of the New Outdoors.

3.) Discover New Outdoors’ consumer archetypes. 

Moderator

Highsnobiety

- Strategy Director

Speakers

Merrell

- Olympic Athlete, Bestselling Author, Award-Winning Filmmaker, Merrell Brand Partner

Merrell

- Merrell Product Line Manager

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