How to Develop a Win/Win Relationship Between Events and Local Retailers
In this moderated discussion we will hear from industry leaders as they share how events and specialty retailers can work together to support each other. Additionally, panelists will share tips for engaging and building the local community at large.
Content and Storytelling to Engage Participants
Content has never been more important as a tool to engage participants beyond race specific details. In this session, learn about year-round content sharing that works and will not only captivate your audience but can also activate your partners.
Don’t Believe Me, Just Watch: How Overlooking African American Consumers is Impacting Your Bottom Line
Black consumers are speaking directly to brands in unprecedented ways and achieving headline-making results. Throughout 2017, popular brands witnessed the power of Black Twitter and the brand impact of socially conscious Black consumers. Through social media, Black consumers have brokered a seat at the table and are demanding that brands and marketers speak to them […]
Coffee Break
Grab a cup of coffee before the next round of sessions.
Return to Racing
With the return of racing, delve into best practices to gain consumer confidence, power your organizations through adversity and challenge, and redefine the customer journey for the new landscape.
A Sustainable Future: How a Shift Towards Environmental Responsibility will Foster the Success and Longevity of your Business, the Running Industry, and our Planet
Sustainability is at the forefront of the public discussion and increasingly a marketing argument for running brands. But do runners really care? Questions to discuss: – Why is the Outdoor channel so far ahead on this vs. Run specialty? – How can sustainability come to live in the retail theater? – How to tell the […]
Compensation Strategies for Today’s Market
Three store owners from different markets and different store sizes share their ideas on what’s working for them as they hire, retain and reward employees. The candid conversation will include how to pay part-timers, floor staff and managers.
It’s Time to Update Your Shoe Wall, But Where Do You Start?
This session will take a close look at how to move away from the old school slatwall shoe display and up your game with creative, new ways to display footwear. It’s a challenge many stores have but they don’t know where to turn for new ideas and options.
Leveraging Your Technology Partners
In this session, a varied panel of technology experts will show you how to utilize your technology partners to engage participants and sponsors. Panelists will also explore operational efficiencies that can be gained through the use of technology.
Sponsorship 2.0: Attracting Sponsors in a Post-Virtual Event World
With the event world flipped upside down during the pandemic, sponsor relations have shifted. Learn how events and brands have become more creative in their partnerships. Panelists will share lessons learned during the “virtual only” period and what to expect as live events return.
