Harry Bainbridge is a Strategy Director, working in lifestyle & culture for over a decade. Based in London, he joined Highsnobiety in 2022. He is a co-author of “The New Outdoors”, and helped create 520M, a new kind of trade show experience from Highsnobiety and ISPO in Munich. Harry’s work includes strategic consultancy for Zalando, Nike, Mercedes-Benz, and Coca-Cola.