Kristin earned her business experience “stripes” in the $673 billion outdoor recreation industry through a decade-long career as a journalist, covering trends, gear, and specialty industries like outdoor, bike, snow sports, endurance, travel, health and wellness, and craft spirits and beer. In 2001, she pivoted from reporting on stories to helping brands create their own stories in the launch of Verde Brand Communications.
Verde grew quickly and took on a leadership role in the specialty industries Carpenter covered as a
journalist. Today, she continues to serve as CEO and directs strategy for the agency, and is the host
of the Channel Mastery podcast, which launched in 2017. Kristin launched the show to initially help
Verde’s clients who were transitioning their businesses from wholesale-based to a multi-channel
business model. It caught on quickly, and today, Channel Mastery is a popular podcast and community dedicated to helping specialty brands and businesses reach, engage, serve and convert today's connected consumer.