November 19 - 21, 2024 | Austin Convention Center | Austin, TX

Sponsored Email Guidelines

Timeline for Materials

Specifications for Email HTML

Subject Line: Maximum of 100 Characters

Standard sans serif fonts (Arial, Helvetica, Verdana, Tahoma, Times New Roman) in black
or dark grey


"Sponsored Email" and our branding will be included in the header and footer of the email
*header and footer cannot be changed

Send a fully assembled HTML file with all links and images in place. All images (.JPG or .PNG) should be uploaded to advertiser's server and linked by absolute URLS

Secure (https) sources are preferred. All images should be resized prior to uploading to advertiser's server.


Use inline styles only




Recommended width of HTML is 600PX

Optimize HTML content across various common email clients. Be sure to check the email's appearance before submitting materials. Putsmail is one free tool that could be used.

Many popular email programs automatically block images in emails so please keep all essential information in the text of your file. The use of alt text on images is highly recommended. 

Use proper HTML codes for special characters to ensure they render correctly in different email client

No video, audio, flash or GIFS are supported

The Running Event will run deliverability tests on provided HTML files and request that changes are made if usability, spam or rendering issues are present

Don't know where to begin? Need a validated HTML email template to start with?

Have specific questions or need more information?

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