A former national-class endurance athlete, Mike Cosentino has channeled his persistence into the retail world, where his Big Peach Running Co. and Big Peach Ride + Run concepts have become some of the most acclaimed and successful privately held retailers in the sporting goods industry. Cosentino has consulted with hundreds of other business leaders in various channels and has been a keynote speaker for numerous organizations, including Cox Enterprises, Nike, Inc., Sports Distributors of Canada, Centers for Disease Control and Prevention, and the National Sporting Goods Association. Before his entrepreneurial ventures, he was employed by The Coca-Cola Company and the Atlanta Braves National League Baseball Club.  He and his wife, Inge, have 2 grown children and currently live on a poultry and alpaca rescue farm in Blue Ridge, Georgia.