Open to Retailers and Brands

In this deep dive session, we will explore the real and perceived barriers to getting youth to participate in running and ways to combat them. Hear from a dynamic panel on what’s working and not working for growing the sport of running, and the powerful tools that youth engagement has on the next generation of runners.

Key Takeaways:

• How to build inclusive programs and events to attract youth attendance and loyalty.
• Hear directly from youth organizations in running.
• The future of running is demographically racially diverse. Engage in rethinking your spaces to shift towards ones that are welcoming, safe, and inclusive to everyone.