Engaging Today’s Runner – Stories, Facts and Figures from a Marathon Leader

Ted Metellus, Race Director of the TCS NYC Marathon, will share his insights as a longtime event leader and innovator in the running industry. The 2025 TCS NYC Marathon is now recognized as the largest marathon in history with 59,000+ finishers, offering attendees the unique opportunity to learn more about the rise of this sport through the lens of the marathon’s latest runner field data and behaviors. Ted will also share stories about how the industry is flexing its creativity at major events to engage all runner types and how run specialty retailers can be a vital part of that engagement. You’ll walk away with timely advice and a greater understanding of today’s runner and what’s motivating them to buy their next pair of running shoes at your store or show up at your next community event.