RIA MEMBER BENEFIT MEETING
WHAT’S YOUR BUYER ARCHETYPE? UNMASKING SHOPAHOLICS, HOARDERS, AND PENNY-PINCHERS
Ready to decode your buying personality? Join our captivating workshop, where you’ll discover the secret identities of Specialty Retail Buyers. Brace yourself for an interactive digital quiz that will determine your buyer persona and unveil whether you’re a cautious connoisseur, a product hoarder, or an impulsive shopaholic. We’ll deep dive into the world of these […]
THE $1 TRILLION DOLLAR MARKET TO ADD TO YOUR SALES PLAN
Worried about a recession? Try adding a $1 trillion market demographic that has been virtually ignored by the running industry. But what is this group? And how can you successfully leverage them to grow your business in a sustainable, inclusive way? Join this presentation to be taken on a journey through this opportunity, along with […]
HOW TO SOCIAL MEDIA – TOOLS (AND STRATEGIES) OF THE TRADE
Successful retail now requires an intentional social media strategy, but that doesn’t mean it has to be expensive or complicated. In this panel session, you will learn strategy and tactics from social media pros from the running world, as well as from retailers who have successfully incorporated social media into their running retail operations.
BEYOND YOUR FOUR WALLS: LESSONS AND IDEAS YOU CAN TAKE FROM OTHER INDUSTRIES TO PROPEL YOUR RUNNING STORE
Inspiration can arrive from some of the most unexpected places. While your fellow running stores are an undeniable source of rich ideas, there’s a thing or two you can learn from those in unrelated fields about boosting your running store’s performance and building a sustainable business. Running Insight senior writer Danny Smith leverages his own […]
RETAIL SALES 2024: BACK TO THE FUTURE
In this session, Former VP of Retail and current retail consultant, Gregg Frederick will share strategies and tactics on how to level up your sales plan and give you actionable takeaways that you can implement right away to ensure that you are capturing an engaging in-store and online customer experience. The run and outdoor specialty […]
DEEP DIVE: REVOLUTIONIZING RETAIL: AN INSPIRING LOOK AT STORE DESIGN AND VISUAL MERCHANDISING STRATEGIES
This presentation will be divided in to 3 merchandising and design topics that come up frequently with retailers. We’ll be covering: The presentation will be packed with visual examples from both inside the specialty run channel as well as outside of it, looking at larger retailers who influence our industry with their retail design strategies. […]
DEEP DIVE: DOUBLE YOUR SALES AND PROFITABILITY THROUGH IMPROVED OPERATIONS
The best, fastest, and least risky path to growth isn’t through expansion or adding locations. It’s through improved operations. You can significantly grow your business without adding locations. Customers visit the first time because of your marketing and advertising. They return because of the experience. And that experience is a direct result of your operations. […]
DEEP DIVE: HUMANIZE YOUR RETAIL BRAND
In this workshop, we’ll explore how to create an organic marketing strategy that’s built on a strong foundation of authenticity and connection. We’ll discuss how blogging, website development, and social media can work together to create a cohesive message for your brand—one that appeals directly to your customers’ emotions and interests. You’ll leave with tangible […]
DEEP DIVE: UNLEASH YOUR LEADERSHIP POTENTIAL WITH TRANSFORMATIONAL LEADERSHIP!
Are you ready to take your leadership skills to the next level? Join us on an exciting journey towards becoming a dynamic and transformative leader in the world of run specialty! Step into the Limelight Discover which leadership style truly resonates with you. Unlock the secrets to empowering your team and making impactful strides towards […]
