The Running Event (TRE) is the premier gathering of the run and outdoor specialty industry, bringing together retailers, brands, and industry partners for education, product discovery, networking, and celebration.
At TRE 2026 in San Antonio, attendees will explore what’s next for run specialty through actionable conference sessions, a lively exhibit hall featuring the latest in footwear, apparel, and gear, impactful industry connections, and experiences designed to celebrate the community that moves the industry forward.
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With an expanded conference program and in-depth educational offerings relevant to multiple levels and positions, attendees will access critical insights, actionable best practices, and new skills.
With hundreds of market-leading run and outdoor specialty brands and new-to-TRE exhibitors, buyers will source and experience fresh products while building key business connections.
With the Opening Party, organized daily runs + walks, happy hours, and other networking events, attendees will build connections, share knowledge, and enjoy the experience!
The Industry Awards Dinner is a special opportunity to celebrate the Best Running Stores and industry trailblazers who go above and beyond for their customers, communities, and the run and outdoor industry.
Switchback at The Running Event continues to deliver an elevated onsite experience where outdoor specialty retailers can source products, build meaningful peer relationships, and gain industry insights to stay ahead of trends and better serve customers.
Recognizing the growing crossover between the outdoor and running markets, The Running Event launched Switchback at TRE in 2022 as an outdoor specialty showcase. By expanding both the exhibit hall and educational offerings, TRE created a dedicated space for outdoor retailers and brands to gather and grow.
Now in its fifth year, Switchback at TRE 2026 returns December 1-3 in San Antonio, TX, offering a one-stop opportunity to connect with industry peers, explore top run and outdoor brands under one roof, and gain valuable, actionable education to advance your business.
