Select a tab below to view the available offerings for that category.
This is one of the most visible marketing opportunities at The Running Event! Co-branded with TRE’s logo, your logo will be worn by allattendees, speakers, media, and exhibitors. TRE’s team produces and
ships the lanyards; the final design will be approved by the sponsor.
*SOLD OUT*
EXCLUSIVE: Sponsor The Running Event badge, which is worn by all attendees, speakers, media, and exhibitors. This badge provides access to the event and must be worn at all times.
*Must be purchased by August 7, 2026*
EXCLUSIVE: Put your brand in retailers’ hands with a custom tote bag they’ll use throughout TRE to collect samples and products. Each bag will be filled with sponsored products and distributed in a high-traffic area.
*SOLD OUT*
LIMITED: Place one product or sample directly into the hands of every TRE retail attendee with a product insert in the official event bag. This opportunity offers high-impact brand exposure.
*Important: To be more sustainable, TRE will not accept flyers, postcards, catalogs, or paper product of any kind.
Share your digital promotion or giveaway with all TRE attendees. Your item will be featured on the virtual bag landing page, which is promoted through multiple marketing efforts. This opportunity delivers measurable engagement and booth traffic.
*Lock in this opportunity by October 9 for maximum visibility and reach.*
Extend your brand beyond the convention center with high-visibility digital placements in baggage claim and concourse areas at San Antonio International Airport (SAT). These touchpoints reach attendees at key travel moments before and after TRE, creating exposure throughout their experience in San Antonio.
*Please speak with your sales representative for more information.
EXCLUSIVE: Showcase your footwear by outfitting the entire TRE team during trade show days! From attendee interactions to event photos, every moment becomes an opportunity for your brand.
*SOLD OUT*
LIMITED: TRE staff become walking ambassadors for your brand, showcasing your logo across the trade show floor and in photos. Apparel options include t-shirts, jackets, quarter-zips, vests, and more.
The New Product Showcase highlights exciting new offerings on mannequins, busts, foot forms, and more, allowing attendees to view each product up close. Retailers will cast votes for the 2026 New Product of the Year during trade show hours. The winner will be unveiled in the exhibit hall on Thursday, December 3, during a special announcement.
Double your brand exposure with the Sock Bar, which creates an additional opportunity to display your socks. Attendees will stop by and pick up a pair after completing a quick survey to find the product that best fits their needs.
These unique in-booth food and beverage activations create natural opportunities for conversation, connection, and a little indulgence! Breaks may be hosted at your booth during exhibit hall hours. Limited opportunities include:
Happy Hour Drinks – starting at $3,250
Happy Hour Food & Drinks – starting at $4,500
Smoothie Station – starting at $3,500: 4 flavors to choose from
Juice Station – starting at $3,500: 4 flavors to choose from
Coffee Break – starting at $3,500: 150 servings of coffee/tea included
Boost traffic and engage attendees with the ultimate pick-me-up: Starbucks espresso! As an Espresso Cart Partner, you’ll attract visitors looking to claim their free coffee voucher at your booth, creating valuable face-to-face interactions. Don’t miss this chance to brew new connections!
Upgrade from traditional coffee carafes with a 4-hour in-booth espresso service. A barista will serve up espresso-based beverages, keeping attendees energized while creating a premium, memorable experience with your brand.
Make a lasting impact as a River Walk Run Sponsor! Taking place bright and early on Tuesday, December 1, this will be attendees’ first chance to experience San Antonio’s vibrant energy while kicking off TRE 2026.
Every year, TRE’s Opening Party sets the tone for the event, serving as the first major connection point for the entire industry: retailers, media, brands, and more. This year’s party will be held Tuesday, December 1 and will again take place along the River Walk at The Grotto (located at the Henry B. González Convention Center).
The evening is designed for celebration and connection, with a steady flow of food, drinks, and engaging activations. This is an opportunity for your brand to get creative and welcome the running industry to TRE 2026.
*Contact your representative for additional Opening Party opportunities!
An Indie 5K sponsorship gives you more time with retailers off the show floor while putting your products front and center at this annual crowd-favorite event.
The post-race expo is an opportunity for retailers to sample your product in a true race environment. The Indie 5K will take place Thursday, December 3 at Hemisfair Park—just a short walk from the convention center. In 2025, the Indie 5K welcomed 500 runners and walkers!
Inquire for pricing.
*SOLD OUT*
Be at the center of the conversation with a 15-30-minute sponsored session. Located on the show floor, this space is designed for engaging singlepresenter or panel discussions, live podcasts, and other short-format conversations. Sponsors are encouraged to lead thought provoking sessions, share industry expertise, and deliver practical insights for the run specialty community.
*Please speak with your sales representative for more information. Sessions are available on a first-come, first-served basis.
EXCLUSIVE, HIGH VISIBILITY: Spotlight your brand in one of TRE’s most dynamic spaces.
With featured panels and networking lunches, the Stars at Night Ballroom is where attendees gather, learn, and connect throughout Day One of TRE. This exclusive opportunity creates maximum brand visibility and impact.
LIMITED: Hand-pick specific retailers to receive your product upon hotel arrival. You provide the product, and the TRE team will ensure it’s placed in recipients’ hotel rooms.
LIMITED: Reserve a space on the river level or second level of the convention center to host retailer meetings away from the hustle and bustle of the trade show floor.
*AV and catering not included
LIMITED: Secure a table at Conference Alley on Tuesday, December 1, and connect with retailers before the exhibit hall even opens. Located in the conference lobby, your tabletop display will be in a prime spot with steady foot traffic between education sessions. This special opportunity allows your brand to engage early, spark interest, and build connections before the show floor opens.
*SOLD OUT*
EXCLUSIVE: Give attendees a caffeine boost during a full day of education sessions and networking.
*This activation includes everything in the Conference Alley opportunity to the left, with the addition of a branded Coffee Break.
EXCLUSIVE: This sponsorship includes 22” x 28” signage at 15 water stations throughout the convention center on both the first and second levels, along with logo placement in the 2026 Event Guide.
*SOLD OUT*
$13,000 (set of 12)
EXCLUSIVE: Placed next to the escalator leading from the lobby to the conference area and main entrance / exit, these high-visibility window clings ensure every attendee sees your message as they move through the main lobby.
*SOLD OUT*
$3,300 (per window)
These clings are placed on the interior main lobby windows, putting your brand in front of every attendee as they enter the convention center. These high-traffic, high-visibility placements ensure your message can’t be missed.
$5,000
EXCLUSIVE: Make a bold impression! Positioned on the escalator wall leading to the conference area and registration, this high-visibility cling guarantees attendees see your message in the main lobby.
*SOLD OUT*
$3,500 (per set)
HIGH VISIBILTY: Capture attention in a high-traffic area by placing your brand on door clings at one of the main exhibit hall entrances. This sponsorship includes full branding on one set of exhibit hall entrance doors (35.75”W × 83.125”H per door), ensuring your message is seen by every attendee as they enter the hall.
$5,000
EXCLUSIVE: Placed in the main lobby, this escalator activation will reach every attendee as they travel between registration and the conference area. Runners include 3 branded railings along the escalator.
$7,500
These clings will be the length
of the escalators on 3 sides.
More clings may be added for
an additional cost; speak with
your account representative for
more details.
$8,000
EXCLUSIVE: This activation includes all steps and three landings leading from the main lobby to the second floor. The high traffic location ensures your brand is seen by every attendee entering the building and heading to conference programming, the Industry Awards Dinner, private meeting rooms, and the registration area.
$3,500 (3 panels) / $4,000 (4 panels)
Get noticed from the second floor with railing glass clings overlooking the main lobby. Available in sets of 3 or 4, these branded panels showcase your messaging as attendees move through the main lobby. This versatile opportunity highlights your brand across multiple vantage points; consider a full takeover for maximum coverage.
Put your message directly in the attendee pathway with floor clings located in the main lobby between the convention center entrance and exhibit hall access. These placements provide a simple and effective way to increase visibility, promote your booth, or direct traffic to your activation.
Put your brand front and center with a 7’10”W × 10’H column wrap. Positioned near the Market Cafe or outside the Stars at Night Ballroom, your messaging will be visible from all angles as attendees move through the space, providing repeated exposure during peak event moments.
Grab attendees’ attention throughout the convention center with a double-sided meter panel sign! Show off a product, share your booth number, and make an impression as retailers head into the exhibit hall.
*Limited to a maximum of two signs per brand
HIGH VISIBILTY: Showcase your brand in a high-traffic area of the convention center with a 9’ tall Cube Tower. This unique opportunity includes three 3’ × 3’ square, stacked cubes, fully designed with your branding.
EXCLUSIVE: Make your brand impossible to miss in the main lobby with a full Market Cafe takeover. Located between registration, conference access, and the exhibit hall entrance, your messaging will reach attendees throughout the day with repeated exposure in one of the event’s busiest and most central spaces.
*SOLD OUT*
LIMITED: Position your brand on a 10’W x 6.5’H high-visibility digital wall prominently located just inside the main lobby entrance. As attendees enter the building, this screen serves as one of their first touchpoints, delivering continuous exposure throughout all three event days (Tuesday–Thursday). The multiple 10-second spots ensure repeated visibility in a high-traffic arrival and networking area.
*Limited to 5 sponsors total
EXCLUSIVE, HIGH VISIBILTY: After booking TRE hotel accommodations, all guests will receive a confirmation email with their reservation details and important event information. Put your branding in each confirmation email and get in front of guests before they arrive at TRE.
EXCLUSIVE, HIGH VISIBILTY: Include your company’s branding on the pre-event email sent the day before TRE 2026 kicks off. All registered attendees will receive this email and use it to pick up their badge onsite—and continue to refer to it throughout the event.
EXCLUSIVE, HIGH VISIBILTY: When retailers and other industry professionals register for TRE, they receive a confirmation email that also contains key event information. Place your company’s branding and messaging at the top of each confirmation email to target attendees before they arrive at the event.
*SOLD OUT*
LIMITED: Drive booth traffic by engaging attendees with a pre-event email! This sponsorship opportunity offers access to registered attendees before the event so you can prepare them to visit your booth.
Please note: If materials are not delivered by the required deadline, the email may need to be shifted to a post-event email.
LIMITED: Reach all verified event attendees with a post-event email! This is a great opportunity to maximize your company’s exposure and stay top-of-mind after TRE 2026.
Please note: These offerings do not include email design or copywriting. Sponsors must submit a fully assembled HTML email file. The Running Event team will handle testing and deployment.
Extend your brand visibility beyond the show floor with a multi-issue advertising campaign in Running Insight, the Official Publication of The Running Event. Get in front of run specialty retailers and industry professionals before, during, and after TRE to build awareness, reinforce messaging, and stay top-of-mind with key buyers.
LIMITED: Get your brand in front of qualified run industry journalists. Your product will be placed in the media room, where attending press will go to write, connect, and take breaks.
LIMITED: The official TRE mobile app is the primary tool attendees use to navigate and make the most of their time in San Antonio, providing access to schedules, exhibitors, sessions, and event updates. A sponsored push notification allows your message to reach attendees directly within this experience in real time during the event. Notifications appear as alerts on attendee devices and can include a link to drive engagement.
*No image assets supported