New Patent Pending Sock Fit Technology Provides Boost Towards Olympic Goals
SynchroKnit™, a new technology and division of Wigwam Mills Inc., the family-owned maker of premium, made-in-the-USA socks since 1905, welcomes Rob Napolitano, a multi-time Ivy League mile champion, as the first SynchroKnit™ Ambassador. Napolitano will wear, test and endorse SynchroKnit as he trains towards his goal of a place on the 2020 Olympic team.
Having graduated from Columbia University and grown up in Brick, New Jersey, Napolitano feels at home as a member of the prestigious New Jersey New York Track Club (NJNYTC), where he trains under Frank Gagliano, who has coached 15 Olympians in his career. With a 3:54.22-mile personal best, Napolitano has additionally excelled in the 800m (1:49.5), the 1000m (2:22.8 and the 1500m (3:37.1) and has received the NCAA All American (award?) twice and is a seven-time Ivy League mile champion. He is also sponsored by Hoka One.
Quote from Rob about why having a perfect fit is important for his running performance. Something like “I didn’t know there could be a better fit until I tried SynchroKnit. My feet feel supported and more comfortable. I like the “hug” around my arch and the perfect amount of room in the toe box. Everything counts to maximize my running performance.” Also see Jonnah’s quote below for inspiration
Napolitano will make his premier appearance for SynchroKnit at The Running Event tradeshow, which takes place the first week in December in Austin, TX. and where the brand is a debuting the new sock knitting technology. Attendees of The Running Event can stop by the SynchroKnit booth no. 513 to meet Napolitano and check out the new technology on Thursday, December 5, from 10 AM to 2 PM.
The SynchroKnit technology results in an unrivaled precision, non-slip fit and was launched in the run category because runners, in particular, demand precision fit from their shoes. Up until now, all socks have been knit with an equal number of stiches from top to toe, using elastic fibers to adjust fit. The new technology strategically eliminates stitches in various areas of the sock, so bulk is reduced in the ankle and arch or instep area. With a consistent layer of fabric between the shoe and the foot, an athlete has more precise control.
The SynchroKnit synthetic running sock collection is launching with five styles: the Catalyst UltraLight Low, the Surpass UltraLight Low and the Surpass Lightweight Low, Quarter and Mid Crew, ranging in price from $15 to $19 MSRP. They will be available online at SynchroKnit.com starting December 1st, 2019 and through specialty retailers including REI and MEC by mid-January 2020. For more information on SynchroKnit, go to https://www.wigwam.com/promos/synchroknit
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About Wigwam
Wigwam has been proudly crafting socks in Sheboygan, WI since 1905. We carefully knit every pair with the goal of delivering the highest quality and performance for the most comfortable experience for our customers. Our commitment to local USA manufacturing, community, sustainability and stewardship of the environment has always been central to who we are. For more details visit www.wigwam.com. Follow the Wigwam conversation at Facebook, Twitter, Instagram, Pinterest and YouTube
Media Contact:
Paige Boucher
970.291.4155
[email protected]
