November 19 - 21, 2024 | Austin Convention Center | Austin, TX

The Running Event Delivers Mentorship Opportunities for Specialty Retailers

Through special events and a dedicated mentorship program, The Running Event reinforces the importance of peer learning and career support within the specialty retail industry.

PORTLAND, Maine (July 11, 2022)The Running Event (TRE), North America’s premier run and outdoor specialty conference and trade show, today announced new opportunities for connection and advancement among specialty retail professionals leading up to #TRE22 this November 29 to December 1 in Austin, TX.

Currently with 50 members representing retail stores across the US, the TRE Peer Mentorship Program is dedicated to facilitating meaningful relationships and supporting professional growth within the industry. Through individual and small group connection points offered throughout the year, the program welcomes professionals across job levels and functions to share insights and gain new skills.

“I’ve had great mentors my entire life and Reno Running Company has grown with the help of many,” said Matthew Balzer, Owner, Reno Running Company. “I’m honored to be a part of the TRE Peer Mentorship Program; helping others start or grow their business is a great way to give back and create a stronger channel where we all benefit.”

To further support these key relationships, TRE is holding “Mentorship 101 for Specialty Retail Professionals”—a free virtual discussion about the importance of mentorship, peer learning, and career support within the industry. Hosted by Erin Flynn (Professor, Bentley University) and featuring a panel of run specialty retailers, the virtual session will take place July 13 at 2:00 PM ET.

“We invite the specialty retail community to join TRE Peer Mentorship Program members for this learning opportunity,” said Christina Henderson, Event Director, The Running Event. “Time and time again, we see the tangible—and intangible—value of retailers learning from each other and connecting over shared challenges. With this virtual discussion, we’re thrilled to unite industry professionals and pave the way for continued collaboration and conversation onsite at #TRE22 this fall.”

Building upon takeaways from the mentorship program and upcoming virtual discussion, the #TRE22 conference program will feature sessions focused on professional development in addition to tailored “How to” tracks designed to provide new insight, solutions, and opportunities across job levels.

Interested retailers can register for “Mentorship 101 for Specialty Retail Professionals” here.

About The Running Event

Launched in 2006, The Running Event is North America’s largest running specialty trade show. Each year, it attracts thousands of industry professionals seeking the latest in running footwear, apparel, gear, and services. With numerous opportunities for peer-to-peer learning, interactive and forward-looking conference programming, and dynamic product demonstration and discovery, The Running Event is the can’t-miss trade show for run specialty. For more information, visit

About Diversified Communications

Diversified Communications is a leading international media company with a portfolio of face-to-face exhibitions and conferences, online communities, and digital and print publications. As producers of these market-leading products, Diversified Communications connects, educates, and strengthens business communities in over 15 industries including: renewable energy, healthcare, natural and organic, food and beverage, and technology. Established in 1949 and headquartered in Portland, Maine, USA, with divisions and offices around the world, Diversified Communications remains a privately held, third-generation, family-owned business. For more information, visit:


Media Contact:
Candace Letizia
Marketing Manager
Diversified Communications
[email protected]

Exhibitor Contact:
Christina Henderson
Executive Director
Diversified Communications
[email protected]

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