Switchback at TRE to facilitate collaboration and partnership among outdoor specialty retailers and brands—and create new opportunities with run specialty
PORTLAND, Maine (May 16, 2022) — The Running Event (TRE), North America’s premier run specialty conference and trade show, today announced it is launching Switchback at TRE, a new space that will unite specialty retailers and brands this November 29 to December 1 in the Austin Convention Center.
A dedicated area within The Running Event’s exhibit hall, Switchback at TRE will be bolstered by outdoor-focused conference sessions and lively networking opportunities that enable attendees to build new partnerships, gain actionable information—and celebrate the greater specialty retail community. Uniting outdoor specialty, leading brands, and thought leaders with run specialty—in one place and at an optimal time of year—will help key players understand and meet changing consumer needs.
“Switchback at The Running Event is a forward-looking expansion that will add to the productivity, inclusivity, and celebration among attendees onsite this fall,” said Christina Henderson, Executive Director, The Running Event. “We remain dedicated to advancement of the running industry and are thrilled to welcome outdoor into the fold—uniting two passionate communities that are already aligned in their commitment to customers and community. With Switchback at TRE, we’re excited to offer more opportunities for peer learning, market insights, and new partnerships and position attendees for continued growth and future success.”
The Running Event already has a strong foundation of exhibiting brands that sell into outdoor specialty, including Salomon, The North Face, Craft, Merrell, Topo, and La Sportiva. With Switchback at TRE, outdoor brands spanning footwear, apparel, hosiery, nutrition, backpacks, and more are invited to exhibit, generating awareness and meeting qualified leads. Further supporting the space are Beth Gordon and Mark Sullivan, industry veterans now part of the TRE team.
Said Henderson, “The Running Event has an intimate, community-driven spirit and energy—and we’d like to create that space for the outdoor industry. We look forward to sharing more about our long-term plans to support this market in the coming weeks.”
About The Running Event
Launched in 2006, The Running Event is North America’s largest running specialty trade show. Each year, it attracts thousands of industry professionals seeking the latest in running footwear, apparel, gear, and services. With numerous opportunities for peer-to-peer learning, interactive and forward-looking conference programming, and dynamic product demonstration and discovery, The Running Event is the can’t-miss trade show for run specialty. For more information, visit www.therunningevent.com.
About Diversified Communications
Diversified Communications is a leading international media company with a portfolio of face-to-face exhibitions and conferences, online communities, and digital and print publications. As producers of these market-leading products, Diversified Communications connects, educates, and strengthens business communities in over 15 industries including: renewable energy, healthcare, natural and organic, food and beverage, and technology. Established in 1949 and headquartered in Portland, Maine, USA, with divisions and offices around the world, Diversified Communications remains a privately held, third-generation, family-owned business. For more information, visit: https://www.divcom.com.