This session will show how run specialty retailers can build profitable in-house spirit shops for local teams, clubs, and events using blank apparel, heat presses, and transfer technology. Eric Contreras of Runners Plus offers a practical – and tested – system for launching low-risk, high-margin custom apparel programs without committing to large inventory or complicated production. Areas of focus include equipment setup, pricing strategy, workflow, and how to partner with local schools and organizations to generate consistent demand.
Participants will leave with a clear framework for creating a scalable custom apparel program that drives new customers and community engagement while adding a reliable revenue stream to their business.
