Running USA’s Shawn K. Sullivan unpacks key findings from the organization’s latest Global Runner Survey, presented by Active Network in partnership with Wahoo, and explores what they mean for event professionals. Sullivan will connect the data to real-world examples from the event industry, including insights for run specialty. Attendees will leave with a clear view of emerging opportunities ahead, ideas they can act on now, and ways event organizers and specialty retailers can work together to engage runners at every stage, from first-timers to lifelong participants.
