As social run clubs and innovative, large-scale running events surge in popularity, now is the time for retailers and brands to tap into the communities, conversations and cultural moments shaping the next generation of runners, both in-store and beyond.
Kaitlin Heck (CMO) and Madison Moroder (Director of Marketing) – the marketing leaders behind Mascot Sports and Diplo’s Run Club – will share real-world case studies, valuable insights and easy-to-implement ideas for reaching Gen Z through the cultural influences that matter most to them. Drawing on lessons from run clubs and large-scale events, they’ll explore how retailers and brands can create experiences worth showing up for – on the sales floor, online and in their local communities – and ultimately, “enter the group chat.”
