This session explores how running-specialty retailers and medical providers can build meaningful, lasting partnerships that drive business and improve runner outcomes. You’ll hear firsthand from a Doctor of Physical Therapy specializing in running medicine and a specialty running store manager on what makes a referral-worthy relationship work and what doesn’t.
In this session they will discuss:
- What medical providers look for in a retail partner.
- How to initiate and maintain meaningful relationships with local PTs and sports medicine clinics.
- Examples of successful collaborations from shoe prescription protocols to co-hosted events.
- Pitfalls to avoid when trying to “market” to clinicians.
- How education, shared language, and community engagement build mutual credibility.
Whether you’re starting from scratch or want to deepen your existing outreach, you’ll walk away with actionable strategies to turn medical trust into measurable impact.
