Although women have been a driving force behind the growth of running, fewer than 20% of new running apparel brands are founded or led by women. This session highlights the entrepreneurs and changemakers working to shift that narrative – redefining running style not just as self-expression, but also as a powerful tool to create space, drive participation, and shift the culture of running.
Through a conversation centered on their unique journeys, we’ll explore how these founders are building businesses that authentically represent and serve women and nonbinary runners. From addressing leadership gaps to crafting inclusive product designs, understanding consumer needs, and reshaping storytelling, they will share actionable insights on how businesses can support and elevate women leaders within the industry.
Whether you’re an established brand, a startup, or simply curious where the future of running is headed, you will walk away with fresh perspectives on building purpose-driven brands in the running space.
