Jen McLaren is the Global Brand President of Altra Running, a VF Company, where she drives the brand’s strategic direction and growth. With 20 years at VF, she has held leadership roles at Smartwool and Timberland, bringing deep experience in building outdoor and active brands. An outdoor enthusiast and active industry leader, Jen serves on the Board of the Outdoor Industry Association and supports nonprofits including SOS Outreach and The Nature Conservancy.