Bob Dyer’s footwear journey started in 1979 working the floor at Tortoise & Hare Running Center while attending grad school at the University of Michigan. After a short marathoning career, he held marketing, product development and general management roles at Etonic, Puma, Brown Shoe Co. and MBT Global before opening Running Niche in St. Louis, MO, in 2018 alongside his wife, Jennifer.
